Strategic Health Communication in Kerala: Evaluating Governmental Approaches and Structural Challenges

Abstract

In the contemporary world, health communication has assumed greater significance than ever before. It integrated both interdisciplinary and multidisciplinary efforts to widen its scope, applicability and dynamic nature (Rashid, 2012). Kerala, a state in India, has a unique paradox in the health communication landscape. Due to its strong public infrastructure and high literacy rates, the state employs various communication strategies, including trans-media storytelling and multilingual outreach, to disseminate health information effectively. Kerala also faces significant challenges in providing accurate and timely health information to the needy. This study analyses the prospects and challenges of health communication in Kerala, employing qualitative content analysis to examine the role, limitations, and efficacy of government strategies aimed at improving health communication for its populace.